The info you are able to get for each keyword includes:
- Volume
- Google Competition (using checks to see how many pages contained that term in both the title and in anchor text)
- KEI
- Ratio
- Analysis
For every keyword, you can hit an "analyse button." NicheBOT V2 goes out and grabs the top 10 sites (can be up to 50) on Google for that phrase, and sees how tough they would be to crack SEO wise. For each of those top 10 URL’s it looks at the backlinks, the number of indexed pages and the page rank.